Eoin joined the LIC Ireland team a year ago, and is loving every minute of his job. He says the quality of the bulls on offer puts him in the ‘best’ position to help grassland farmers improve the productivity and efficiency of their herds.

The idea of picking low economic breeding index (EBI) bulls will be a foreign idea to many, but for one farmer, picking these bulls is resulting in high EBI cows. Farming near the village of Emly in Co. Tipperary, Simon Breen milks 250 Jersey-cross cows in a spring-calving grass-based system.

LIC Ireland’s genetics development manager talks about his recent trip to NZ where he worked closely with LIC’s sire selection team during their busy bull buying period. The objective being to bring back important insights back to Irish farmers and LIC’s Irish bull breeding programme.