James brings extensive experience in dairy genetics having worked with Genus ABS for 30 years, most recently as Business Process Improvement Manager for Europe, the Middle East and Africa.
During his tenure at Genus ABS, James led a number of retail and distribution markets in Europe, Great Britain, North Africa and Asia.
LIC GM Commercial, Emma Blott says: “The wealth of expertise James brings to our team is invaluable as we continue to grow our presence in Europe and deliver the premium genetics and solutions we are renowned for globally.”
James will start in the role on 5 May 2025 and will be based in the UK, working closely with LIC’s UK and Irish partners, Cogent Breeding Services and Eurogene AI Services respectively, as well as LIC’s continental European distributors.
